FocusFive 44: Sustainable marketing, Performance Max, Meta, Lead Gen & Google Analytics

Focus Five is all about sharing. We love sharing. This month, we have an assorted mix of the good stuff we’ve been enjoying recently!

Grab a cuppa, put on some relaxing tunes, take five and enjoy.

Sustainable marketing: How CMOs are taking an active role in driving change

Google Think
Hear from five marketing leaders on how the CMO can be an agent of positive change for driving eco-friendly marketing and championing sustainability.

Google Performance Max campaigns: What marketers should know

Search Engine Land
Performance Max campaigns use automation to help marketers drive more conversions. At SMX Next, Rodney Ip shows marketers how to use them to their fullest potential.

Leaders From Google & Meta: How Marketing Can Drive Business Growth

Wpromote
Leaders from Google, Meta, and Wpromote redefine performance marketing to focus on the impact marketing has on your business as a whole. Check it out!

15 Ways to Double Your Lead Generation Conversions

Focus Mode

In a previous Focus Mode blog, we shared 15 tried and tested tactics you can use to help you get significantly better results with your lead generation activity. You should bookmark this one for when you’re planning your next lead gen campaign.

Google Sunsetting Universal Analytics In 2023

Search Engine Journal
Google announces plans to sunset the previous generation of Google Analytics, known as Universal Analytics, in July 2023. Here's the lowdown.

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Neil CainsComment