FocusFive 43: YouTube, FloC, AI, Inversion Theory & free PPC tools
Photo by Marvin Kuhn on Unsplash
Focus Five is all about sharing. We love sharing. This month, we have an eclectic mix of the good stuff we’ve been enjoying recently!
Grab a cuppa, and a biccy, take five and enjoy.
YouTube Generated $28.8 Billion in Ad Revenue in 2021, Fueling the Creator Economy
Social Media Today
While TikTok continues its meteoric rise and looks set to become an even more influential platform this year, YouTube remains the clear leader in the online video space. It looks set to maintain the top spot for one key reason – its revenue-sharing program…
Google Announces Topics API Will Replace Third-Party Cookies, FloC Flies Into the Sunset
Wpromote
Google is coming in hot in 2022, announcing that the tech giant was proposing a new potential replacement for third-party cookie targeting, dropping FLoC in favour of Topics API. The good folks over at Wpromote ask “what does that mean for advertisers?”
How Google uses artificial intelligence In Google Search
Search Engine Land
From RankBrain, Neural Matching, BERT and MUM - here is how Google uses AI for understanding language for query, content and ranking purposes.
Kill Your Marketing
Focus Mode
A post about thinking backwards. We put on our inversion hats to plan our next digital marketing campaigns. Sound strange? It is! And yes. Sometimes we reshare our own content. Well, why not eh?!
10 Free Google Ads Tools You Didn’t Know About (But Should)
WordStream
The wonderful team at WordStream have rounded up 10 free tools to help you succeed with Google Ads—from ad creation, account structure, and audits to RSAs, reporting, and ROI. Check it out!
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