FocusFive 45: B2B Content, Email Lead Nurture, Twitter's Future, Pop-ups and Cost of Living Crisis

Focus Five is all about sharing. We love sharing. This month, we have an assorted mix of the good stuff we’ve found useful.

So put on some relaxing tunes, take five and enjoy.


18 examples of awesome B2B content marketing

BuzzSumo
If you produce content for B2B audiences, you’ll want to read BuzzSumo’s report on awesome B2B content marketing. Having reviewed millions of pieces of B2B content, they share the top performing article types and content marketing examples from the last year.


How to write a follow-up email (+12 examples & templates)

WordStream
Working on your email lead nurture content? WordStream shares how to write a follow-up email for just about every scenario and then provides copy and paste templates along with examples.


Musk discusses his views on content moderation as Twitter deal inches closer to completion

Social Media Today
Elon Musk reveals more details of his plans for Twitter as the deal is being finalised. From Trump to free speech and open source – find out the low down on the latest developments.


29 exit intent popup examples and what makes them effective

Hubspot

Love ‘em or hate ‘em, when used well, exit intent popups can be a valuable addition to your marketing toolkit. Hubspot shares how to do it well.


The cost of living crisis – how consumers are responding

MarketingWeek
MarketingWeek shares exclusive research from Britain Thinks on how consumers are responding to the cost of living crisis. Useful trend insights for marketers.


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