Focus Five #3: Facebook Ads, Content Marketing, Yvon Chouinard, Email & WordPress for Non-Profits
Focus Five is all about sharing. We love sharing. Here’s some cool stuff we’ve read this week about digital marketing and purpose-driven business. Grab a cuppa, take five, and enjoy.
Facebook Opens Search Ads to All Advertisers
Marketing Land
Facebook is rolling out adverts that will appear in the search results for the News Feed and Marketplace. This gives marketers direct access to users who are actively searching for their product or service on the platform. Read more >
How to Use Content Marketing to Generate B2B Leads
Smart Insights
This is a great posts that clearly sets out content marketing for B2B. How does it work? What are the key components? What are the key considerations? Worth a read if your audience is B2B. Read more >
The Sustainability Myth - Interview With Patagonia’s Yvon Chouinard
Fast Company
A fascinating interview with Patagonia founder and chairman, Yvon Chouinard, one of our heroes. He talks about how he puts the environment at the heart of his business philosophy, regenerative agriculture and what we get wrong about sustainability. An inspiring read. Read more >
14 Useful Email Marketing KPIs
Econsultancy
Email is the “unsung hero of digital marketing”, having been rated as the number one digital channel for return on investment (ROI) in Econsultancy’s 2019 Email Marketing Industry Census. This is a handy guide to the KPIs you should be using to measure your email campaigns. Read more >
Top 20 WordPress Plugins for Non-profit Websites
Nonprofit Tech For Good
Did you know WordPress powers 34% of all websites? If you’re a non-profit with a WordPress site, Nonprofit Tech For Good has compiled a useful list of 20 of the best WordPress plugins for you. Worth checking out. Read more >
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