Focus Five #2: Budgets, CMO's, Strategy, Investing & Value Propositions
Focus Five is all about sharing. We love sharing. Here’s some cool stuff we’ve read this week about digital marketing and purpose-driven business. Grab a cuppa, take five, and enjoy.
How to Calculate Your Marketing Budget [Infographic]
WordStream
We love the WordStream blog, it’s a great source of information. In this useful, simple post they suggest that the annual marketing budget for an established company should be 6%-12% of annual revenues; and for a start-up, newer company 12%-20%.
… you could easily follow this formula safe in the knowledge that you are adhering to industry best practice! Read more >
Top Ten Results From The CMO Survey – August 2019
The CMO Survey
Continuing the previous thread of budget planning, this post provides a summary of the ten results from this year’s August 2019 CMO Survey. The results are based on a sample of 341 top marketers at for-profit U.S. companies, 95% of whom hold the position of VP-level or higher. Find out how much they’re spending, and what they’re spending it on. Read more >
7 Digital Marketing Strategies That Actually Work
Joshua Hardwick, Ahrefs
To quote Joshua verbatim “Chatbots. A/B split tests. Complicated marketing funnels. Forget them all. If you’re running a small business, none of these things should be your focus. The digital marketing strategies that deserve your attention are the unsexy ones.” In this post he lays out 7 strategies he thinks you should be trying first. It’s worth considering. Read more >
The journey from purposeful founder to impact investor
Digital Agenda
Can investors do good by doing well? Paul Miller of Bethnal Green Ventures argues that impact should not be seen as a distinct asset class - it should be a lens through which all investment decisions are made. Read more >
How to Write a Great Value Proposition [Infographic]
HubSpot
HubSpot’s content marketing is da bomb!
Getting your value proposition is hard (we’re forever working on ours), and in this blog, HubSpot help you to articulate why someone would want to buy from your company instead of a competitor. It’s worth your time. Read more >
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