Focus Five #15: The One with the Email
Focus Five is all about sharing. We love sharing. This week, we’re all about email!
Grab a cuppa, take five, and enjoy.
The Definitive Guide to Email Marketing
Brian Dean, Backlinko
Do you want to build your email list, improve your open rates, write amazing newsletters and turn more subscribers into customers? Then set aside some time to work through this in-depth guide.
B2B Email Marketing
SUMO
If you’re in the B2B space, this is the email guide for you. It explains the difference between B2B and B2C email marketing, how to write B2B marketing emails and reviews some examples.
Email Marketing Or Marketing Automation: Which Is Right For Your Business?
Active Campaign
What is the difference between email marketing and marketing automation? This handy guide from Active Campaign explores which is right for your business. They also provide some excellent advice for transitioning to marketing automation in a separate post.
Get Certified in Email Marketing with Hubspot
Hubspot
Hubspot provides some excellent training courses completely free and you don’t have to be using Hubspot to be able to apply the learning. This email marketing certification course contains 9 lessons, 27 videos and takes just over three hours to complete. Block out an afternoon and get certified!
How to Email: Etiquette Update
From what to write, to how to manage your inbox, James Hamblin shares his advice to cut the time you spend on email in half. Email is no place for formality or verbosity. Some great tips here.
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