TLC: 3 things your marketing must do to succeed
Photo by Michael Fenton on Unsplash
You’re a business on a mission to provide value, and do good.
You’ve got an excellent service/product/offer, and a fantastic business... so where are all your customers?
You know you’ve got something amazing to offer, but frustratingly, you’re not gaining the traction you desperately want.
Why do you think that is?
Are you getting enough traffic to your website?
Are you driving enough high-quality leads?
Are you converting those leads into sales?
Are you getting repeat purchases?
If not, your marketing could do with some TLC… Traffic, Leads and Customers. In that order.
You must have one or two strategies for driving consistent traffic to your website (at the very least).
Then, you must have a plan for turning that traffic into new leads.
Finally, you must have a method for generating new sales or customers from those leads.
Always ask yourself: Will this help me increase traffic? Generate more leads? Get more customers?
This will help your planning.
Here’s how to do it:
Choose a tactic or two for driving traffic (SEO, Content, PPC and Social Media are great for this).
Create something of enormous value that will entice people to join your email list. Then, you can keep talking to them. ‘Offers’, ‘Guides’ and ‘How To’s’ are great for this. These become your lead generators.
Provide ongoing valuable, and useful, content and offers to help turn those qualified leads into customers.
When you align your marketing strategy around these three core pillars, you’ll have a much clearer way of thinking about how you prioritise your work.
Theory is easy. Execution is much tougher.
If you need some help assessing your current marketing performance around these pillars, take a look at our Digital Marketing Growth Sprint.
Alternatively, if you need a full 90-day ROI driven digital marketing plan conceived, created, and delivered for you, we’ve got you covered. Our Growth Sprints are 110% focussed on getting you more leads and sales!