Psychology Tip One: Have a Purpose

“The most important brands in the world make us feel something. They do that because they have something they want to change. And as customers, we want to be part of that change. These companies have a reason to exist over and above making a profit: They have a Purpose.”

~ David Hieatt (Author of ‘Do Purpose: Why Brands with a Purpose Do Better and Matter More (Do Books)’)

Purpose matters.  

This is tip one from our free guide “20 Psychology Tips to Boost Your Marketing.”

Having a purpose gives us and our customers something bigger to think about than our products alone. 

People can get behind a purpose. They feel like they’re part of something bigger.

Brands that seek to make the world a better place gain loyalty, fans and do well.

They do well because when they do, they can do good things.

There’s more to a business than just making money.

A purpose driven strategy is powerful. It connects with people on a deeper level and tells a more compelling story. It produces better results.

People fall in love with brands with a purpose.

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Neil CainsComment