Focus Five #6: Local SEO, Trends, Career Change, Facebook Ad Benchmarks & Search Console
Focus Five is all about sharing. We love sharing. Here’s some cool stuff we’ve read this week about digital marketing and purpose-driven business. Grab a cuppa, take five, and enjoy.
Local SEO
Brian Dean, Backlinko
Brian Dean has published a brand new guide to local SEO, and it’s comprehensive! In this new post you'll learn: How to rank in the 3-pack, how to build NAP (Name, Address, Phone Number) citations, and how to optimise your Google Business profile. Read more >
Marketing Trends for 2020: Here’s What Will Happen That Nobody is Talking About
Neil Patel
A thought-provoking post from talking about Google Analytics and measurement, Voice Search, Email Lists, Moats (?!), Automation and Personalisation will affect marketing in 2020. Read more >
The 100 Best Companies to ‘Escape’ to
Escape The City
Escape The City set out to find the most progressive organisations to escape to in 2019. They had 13,000 Nominations, and 4,000 employees+ voted, but only 100 could win. If you’re considering a career move, here’s some of the most purpose-driven, ethical companies you might hope to work for. Read more >
Facebook Ad Benchmarks for YOUR Industry [2019]
Wordstream
In this post, Wordstream dug into new data and collected the performance across thousands of accounts advertising on Facebook to bring your 2019 Facebook Ad Benchmarks, including Average CTR, CPC. CVR and CPA on by industry. Read more >
How to Use Google Search Console to Improve SEO (Beginner’s Guide)
Ahrefs
If this guide, Ahrefs take you through how to set up and verify your site, how to improve rankings for underperforming keywords and 5 more ways to improve SEO using GSC data. Read more >
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