FocusFive 56: Demand Generation, Google Updates, Feed your Soul, AI & Accountability
Focus Five is all about sharing. We love sharing.
Welcome to FocusFive 56. This month, we have an assortment of interesting articles, opinions and insights we've enjoyed recently.
So put on some relaxing tunes, take five and enjoy…
Can we really ‘create’ demand – and does it matter?
Marketing Week
This article questions if demand can truly be "created" and argues that marketers should focus on brand relevance when buyers are ready rather than trying to manufacture demand.
Google Rolls Out August 2024 Core Update
Search Engine Journal
Google's August 2024 core update targets low-value SEO content and promotes quality websites. The full rollout is expected within a month.
3 ways to feed your soul—and network—at the very same time
Fast Company
How to nourish both your personal growth and professional network by engaging in activities that align with your passions.
AI for marketing: from hype to how
Think with Google
Google outlines how AI can enhance marketing by automating tasks like personalisation, measurement, and creative processes, helping brands optimise campaigns and boost engagement.
Accountability as a Service
Working Theories
This article focuses on the importance of accountability in personal and professional growth, emphasising how being responsible for your actions can drive consistency and success.