FocusFive 48: OpenAI, Google Updates, AI, TikTok vs YouTube & Competitor Keywords
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As we move into the final stretch of 2023, the digital marketing landscape continues to evolve with exciting developments. Here's a quick look at the most significant news and best practices in marketing this month.
Grab a cuppa, take five, and enjoy.
What the OpenAI drama means for AI progress — and safety
Nature
A debacle at the company that built ChatGPT highlights concern that commercial forces are acting against the responsible development of artificial-intelligence systems.
Google’s 2023 Search Quality Rater Guidelines update: Here’s what changed
Search Engine Land
The article discusses the latest updates to Google's 2023 Search Quality Rater Guidelines, highlighting significant changes and their implications for SEO strategies. It provides insights into how these updates will affect the evaluation of web content and search result quality.
Strategy, structure, skills: How U.K. agencies can set themselves up for AI success
Think with Google
U.K. agencies are emerging as thought leaders in the AI solutions space. Google asked 3 agency leaders for their perspectives on AI strategy, skills, and structure.
TikTok vs. YouTube: Which Is Best for Your Goals?
WordStream
This article compares TikTok and YouTube, analysing their features, audience demographics, and marketing potential. It provides insights into the strengths and weaknesses of each platform for content creators and marketers.
How to Find Competitor Keywords in 2024
SEMrush
SEMrush's blog post delves into the importance of analysing competitor keywords for SEO strategy. It guides readers on how to identify and leverage competitor keyword data to improve search engine rankings and online visibility.
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