FocusFive 47: TikTok, Canva, Reddit, SEO and Google’s birthday
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The last few weeks brought a fresh wave of updates and trends in digital marketing. Here's a quick roundup of the most notable news from the past month.
Grab a cuppa, take five, and enjoy.
TikTok's Ad-Free Subscription Model
TechCrunch
TikTok is exploring an ad-free subscription model at $4.99 a month. While this offers users an ad-free experience, influencer marketing remains unaffected.
Canva unveils Magic Studio, a suite of AI-powered design tools
Mashable
Canva introduced "Magic Studio," a suite of AI tools aimed at enhancing design intuitiveness. A standout feature is the AI-driven text generator with a customisable brand voice.
Reddit's Personalised Ad Approach
TechCrunch
Reddit announced the removal of user opt-outs for personalised ads, aiming for more relevant ad experiences but sparking privacy concerns.
Google Completes Switch To Mobile-First Indexing
Search Engine Journal
Google officially completes the switch to mobile-first indexing after years-long transition, now prioritising mobile versions of sites when crawling and indexing. With the switch complete, Google will reduce desktop crawling to conserve resources.
Google Celebrates 25 Years
Google Blog
Google marked its 25th anniversary, reflecting on its significant influence on the SEO and digital marketing landscape.
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