Focus Five #35: Assessments, Core Web Vitals, Content Strategy, ABM & Data

Focus Five is all about sharing. We love sharing.

This week, we have an eclectic mix of good stuff we’ve been enjoying recently!

Happy Easter!

The Focus Mode Digital Marketing Assessment

Focus Mode

Yes. It is a blatant and shameless plug for one of our own pieces of content. But, that’s because we believe in it so much! Take this 3-minute health check to find out how effective your marketing is. Your answers unlock access to a personalised roadmap for your business. Increase your traffic, leads, and sales in 2021. Try it!

How to prepare for Google’s Core Web Vitals update

BrightMinded

Core Web Vitals are a set of factors that Google considers very important in a website’s user experience, and are coming into effect as a ranking factor in May '21. They’re important and you should make sure you’re ready. This article from our good friends at BrightMinded provides critical information on what to expect and how to prepare.

How to Develop a Content Marketing Strategy

PR Academy

Written by Focus Mode’s Mel for our client, PR Academy, we propose a step-by-step approach on how to develop a content marketing strategy in the latest PR Place guide. Download the guide today!

The Ultimate Guide to Account-Based Marketing (ABM)

HubSpot

In this very in-depth guide, the legends that are the HubSpot content team teach you how to identify and reach high-value customers with the most-effective account-based marketing (ABM) tactics and software.

Google makes a big commitment in its pivot to privacy: what marketers need to know

Econsultancy

Google is “charting a course towards a more privacy-first web” and has made a significant announcement related to its plans for 2022. Here are the key points marketers need to know.

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Neil CainsComment