Let My People Go Surfing: The Education of a Reluctant Businessman

YVON CHOUINARD, PATAGONIA

We love this book. It details the philosophies, purpose, actions and story of one of (if not, the most) values-driven businesses in the world. Yvon Chouinard is an extremely inspiring man and this book, part autobiography, part businesses blueprint, is crucial reading for anyone wanting to create a more conscious business.

Building a StoryBrand: Clarify Your Message So Customers Will Listen

DONALD MILLER

This book is all about connecting with your customers through storytelling. The StoryBrand process uses the seven universal elements of powerful stories that all humans respond to and applies them to brand messaging. It will help you set out the story for your brand and sell the benefits to your customers. Who is the hero in your story?

Do Purpose: Why Brands with a Purpose do Better and Matter More

DAVID HIEATT

This is an inspiring book for anyone wanting to inject more purpose into their career and be a power for good. Full of examples and actionable advice, this book will empower you to follow your heart, quit dreaming about fulfilment and take action. It’ll take less than an hour to read, so there’s no excuse!

Making Websites Win

CONVERSION RATE EXPERTS

Easy to read with tons of actionable advice, this book is a must for anyone who manages a website. If you are new to Conversion Rate Optimisation, or if you just need a refresh you’re bound to come away from reading this book with an exciting ‘to-do’ list to improve your site, that you can’t wait to get started on.

Predatory Thinking

DAVE TROTT

Dave Trott is a creative director and all-round British advertising legend. He’s written a number of books on creative thinking, but this one is our favourite. Through anecdote and story, Dave provides a refreshing take showing you how to change your perspective and approach things from a different angle because when you think creatively, you can out-think what everyone else is doing.

Never miss a post!

Subscribe to our email newsletter and we’ll send you #FocusFive direct to your inbox every week.

Focus Five #20: Business Books to Inspire You

Focus Five is all about sharing. We love sharing. Yesterday was World Book Day so we thought we’d share a few books that have inspired us at Focus Mode!

Grab a cuppa, take five, and enjoy.