Strategy, search, content and more…
Maybe you’re a bit like us. Interested in marketing that’s less about fluff, more about stuff?
You know, goals, KPIs, ROI?
Hopefully you’re an organisation that believes in good things, like ethics, CSR, collaboration, generosity?
And maybe you’re looking for a partner that’s aligned to both marketing performance and to best practice in business?
Well, maybe we’re the right people for you!
What can you expect when working with us?
Focus on ‘Why’: People don’t buy ‘what’ you do. They buy ‘why’ you do it. Let’s explore that. This part is hard but fun!
Focus on ‘Purpose’: We work with purpose-driven brands. When you put your life and soul into your work, we believe it should be working towards a better world.
Focus on ‘Strategy’: We step back from the challenge to understand the bigger picture, find the focus then laser in to deliver targeted results.
Focus on ‘Results’: Ultimately, that’s what this is all about, right? Let's work together to figure out what success looks like. Then we'll focus in on achieving it with a clear action plan and post campaign analysis. Something we love… shared revenue models with our clients. Win:win.
Focus Mode is Neil Cains and Mel Cains – two highly experienced marketing experts. We’re also married and one hell of a team! We started Focus Mode to provide purpose-driven brands with extremely experienced and knowledgeable consultancy.
Focus Mode is the mindset you get into when you’re totally immersed in what you’re doing. The flow-state. We believe that’s where the best work happens.
We’ve worked in digital for over 30 years combined with some of the world’s leading agencies and brands. We know better than most what works, and what doesn’t.
Integrity underpins everything we do.
Hello, I’m Neil. Digital Director & Co-Founder. My career has focused on helping global brands become more successful with their digital marketing. I have deep knowledge on all aspects of digital, marketing and business strategy, and have planned and executed hundreds of highly successful campaigns for some of the world’s leading companies.
When I’m not working, I’m a keen surfer (of waves, not just the internet!), a guitar player, a writer and an enthusiastic, yet disappointing singer.
Hi, I’m Mel. Digital Director & Co-Founder. I’ve spent my career working both agency and client-side, so I understand how things work on both sides of the table! This empathy allows me to approach challenges in a much more holistic way to overcome them and move everyone forward. I’m a strategic thinker with excellent communication skills, and I enjoy helping clients to increase the impact of their marketing and communications to achieve their goals.
Outside work I enjoy a bit of calming yoga, very amateur photography and the occasional muddy obstacle course races!