Our approach to Social Media Marketing includes:

#1 Discovery

Before we start any work, we need to understand who we're targeting, what they might want, and how they might respond to our messages. This step is essential as it sets the focus for the rest of the work.

#2 Social Media Audit

We'll assess your current activity and engagement within each platform, identifying critical KPIs to gauge progress. You'll get a data-driven written report, which will provide actionable insights on how to improve performance.

#3 Sample Ads

You need to feel happy with what we’re doing and comfortable with the ad copy and the images we're using. We’ll send sample ads for your review before anything goes live to make sure we’re all on the same page.

#4 Campaign Launch

We'll get you live as soon as possible, and then optimise once we've built up some data. The social platforms provide detailed demographic targeting data to ensure we’re showing ads to the right people. We’ll get started quickly, then add more campaigns over time.

#5 Ongoing Optimisation

As we progress, we learn which types of ads, platforms, market sectors, and targetting is driving the best results for you. We’ll keep the ads fresh by creating new ones, shutting down the ones that aren't as effective at producing customers and doubling down our efforts on the ones that are.