Here's how we do it
#1 Data Capture
To be successful at email marketing, you need to have a way to get people on your list. The first step is to make sure it’s easy to sign-up for your emails on your website. It doesn’t mean we plaster a sign-up form everywhere, but it does mean that we will intelligently present your audience compelling reasons to sign-up at the right moments as they interact with your website.
#2 Create a Lead Magnet
You need to give your visitors an excellent reason to sign-up to your list. It's all about value exchange. They give their email address, and you give them something they want. We’ll work with you to figure out what that is and will make suggestions on what’s likely to work best for you. Some effective examples: courses, guides, e-books, free samples, and templates.
#3 Email Platform Set-up
Your email marketing strategy won’t work without an email marketing platform. A lot of people are already using MailChimp, which is a great starting point. At some point, it might be worth moving to something slightly more sophisticated. We use ActiveCampaign. It's just as easy to use, with amazing automation capabilities, CRM and outstanding deliverability.
#4 Write the emails
This is where a lot of email marketing campaigns fall short. They start well then life gets in the way and before you know it you haven’t sent an email for six months. Not great. We’ll work with you to define the ideal cadence of emails, and create a bank of content ideas ready for creation. We can then write everything for you, or work with you on them.