White-Label Agency Case Study
Supporting a leading US digital agency with the EMEA launch for a global Video-on-Demand (VOD) streaming platform.
Background:
Focus Mode worked on behalf of one of the premier digital agencies in the US, who were seeking help with the EMEA launch for their client, a global VOD streaming provider.
The US agency needed support with managing the senior EMEA agency client relationships, project management, media delivery, and leading the EMEA media teams.
Fast-moving and challenging project over an 18-month period.
Key objectives:
Act as representatives of the US agency.
Launch and run digital advertising campaigns across Search, Social, and Programmatic Display in 20+ EMEA markets, managing 7-figure marketing budgets.
Support and drive sales and revenue growth.
Increase website traffic.
Optimise channels for the most positive ROI.
Actions:
Managed and motivated a team of 15+ media professionals across EMEA to deliver hundreds of campaigns to meet the client’s targets, budgets, and timeframes.
Built close relationships as trusted advisors with the agency client’s EMEA leadership team.
Supported the development of the media strategy, budget management, and measurement frameworks for the advertising campaigns.
Led diverse multi-channel teams and partnered with the client’s other agencies across media, technology, creative, and strategy, establishing efficient ways of working and knowledge sharing.
Liased with the US ‘Centre of Excellence’ team on strategic tactical plans for execution in EMEA, aligned with global best practices.
Results & Impact:
Overachieved on subscriber acquisition targets by 24%.
