Enbox 1-minute explainer video
Creation of a 1-minute explainer video to clearly articulate Enbox’s value proposition in an engaging, visual way to win new clients
Background:
The Enbox environmental monitoring platform offers a simple, user-friendly web-based interface to manage all your live noise, vibration, and air quality data in one place.
Enbox connects all your different monitoring hardware so you can view your data in one clear dashboard that you can access from anywhere.
Enbox works with multiple manufacturers across noise, vibration, and air quality monitoring.
Enobx needed a way to clearly explain the value proposition of their software, engaging potential target customers so that they may reach out to request a demo.
Key objectives:
Production of a 1-minute animated explainer video that clearly explains who Enbox are, highlighting their USPs and the benefits of the software dashboards.
Help Enbox’s audience better understand who they are and how they can help them quickly and clearly.
Create an asset that Enbox are proud of to embed into their website homepage and share on their various marketing channels.
Build on Enbox’s solid foundation of credibility.
Actions:
Scriptwriting. Focus Mode needed to encompass Enbox’s value proposition in just 150 words. Not an easy task!
Custom storyboards. We mapped out the visual treatment of the video in a clear presentation format to ensure that the client was happy with the story and flow from the outset.
Professional voice-over. Recorded the narration of the script over the video animation.
Custom animation style. 2D motion graphics to bring the video to life!
Background music. Royalty-free background music enhancing the video.
HD formats. The final video was shared in 4 different HD formats to ensure the highest resolution.
100% Ownership. Enbox has 100% rights to the video and the assets created.
Here’s how the process worked:
We worked with Enbox on the brief and vision for their video. This information was used for scripting the video. A 1-minute video is around 150 words.
In the next step, we moved to the storyboard and mapped out the animation scenes as static illustrations.
Once approved, we showed the first animation cut and shared the list of our voice-over artists.
Once the voice-over artist was selected, we recorded it, incorporated it into the video, and added sound effects.
Upon completion, we delivered the video in 4 digital formats with HD quality so that Enbox could use it for their website, social media, and other marketing activities.
