Focus Five #9: Content Marketing, Allbirds, Apparel Case Study, Cyber Week, Voice
Photo by Mourad Saadi on Unsplash
Focus Five is all about sharing. We love sharing. Here’s some cool stuff we’ve read this week about digital marketing and purpose-driven business. Grab a cuppa, take five, and enjoy.
The #1 Content Marketing Mistake: When Readers Don’t Turn into Revenue
Leadpages
Are your content marketing efforts turning into leads? This article by Madeline Blasberg at Leadpages explores how to get the balance right between education and marketing to make sure your content provides a return on investment.
Allbirds: ‘Please Steal Our Approach to Sustainability’
Joey Zwillinger, Allbirds
I love this open letter to Jeff Bezos from Joey Zwillinger at Allbirds, a certified B Corp, making shoes from sustainable materials. His message, ‘Please steal our approach to sustainability’. Check it out.
Apparel Case Study: How Pistol Lake Sells T-shirts (On A Limited Budget)
Sumo
Sumo shares an in-depth case study of the strategies Pistol Lake has used to grow a successful apparel business without compromising on values. An inspiring read for purpose-driven brands.
SMBs, DTC Brands Cash in on Cyber Monday
Marketing Land
Okay, I know we’ve all had enough of Black Friday/Cyber Monday. However, Marketing Land share some interesting stats on this festive ecommerce frenzy, including how SMEs and direct-to-consumer brands also saw heavy traffic and high conversions during cyber week.
Why Are There Still So Few Voice Assistant Marketing Case Studies Out There?
Econsultancy
Everyone knows that we’re in the midst of a voice revolution…or are we? Econsultancy’s Rebecca Sentance explores the facts and asks where is the evidence? What is the real impact that voice marketing is having for brands? The revolution may still be a little way off.
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