Focus Five #8: Black Friday Special
Focus Five is all about sharing. We love sharing. Here’s some cool stuff we’ve read this week about digital marketing and purpose-driven business. Grab a cuppa, take five, and enjoy.
The history of Prime Day
Amazon Blog
From the horse’s (well Amazon’s) mouth on the how and why Prime Day came to be, and the impact and scale for customers, small businesses and sellers on Amazon.
Here’s what to expect in paid search, email marketing, spending and more during the BFCM stretch
Marketing Land
Marketing Land gives a rundown on online retailers can expect over the next five days with this year’s holiday shopping forecasts.
Black Friday 2019 will see 'true emergence of voice purchasing'
The Drum
On how the growing appeal of voice technology is expected to contribute £100m of sales over the Black Friday weekend.
Last-minute paid search tactics, management tips for Black Friday, Cyber Monday success
Search Engine Land
In the highly unlikely event that you’ve left you’re marketing to the last minute, Search Engine Land has you covered with a few items to help ensure you’re set up for success with your paid media campaigns.
Black Friday UK: just one in 20 discounts are genuine, research finds
The Guardian
According to damning research by Which? just one in 20 Black Friday deals are genuine, and concludes the annual shopping event might be “all hype”!!!
Never miss a post!
Subscribe to our email newsletter and we’ll send you #FocusFive direct to your inbox every week.