Focus Five is all about sharing. We love sharing. Here’s some cool stuff we’ve read this week about digital marketing and purpose-driven business. Grab a cuppa, take five, and enjoy.

Visual Search Will Change Marketing

Hubspot

Visual search allows you to search using an image instead of a keyword. This AI technology is expected to have a huge impact on eCommerce marketing. Lihi Pinto Fryman from Hubspot explores what it is and how it will impact your marketing in the future.

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The Definitive Guide to SEO in 2020

Brian Dean, Backlinko

Brian Dean shares his definitive guide to SEO in 2020. With nine free chapters, this guide covers the essentials and new strategies that are working well now. Worth setting aside some time to read through this one to make sure your SEO is on point.

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The first rule of Black Friday marketing is: You do not talk about Black Friday

Econsultancy

Parry Malm explores the rules of Black Friday marketing and how to stand out from the crowd. Do ‘Black Friday’ subject lines get more opens? Check out this article to find out!

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Mental Mistakes That Kill Your Productivity

Harvard Business Review

I’m always on the lookout for productivity hacks! This is a useful article that explores five mental mistakes that might be affecting your productivity.

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‘It’s Sort Of The Wild West’: How Instagram Influencers Are Disrupting Healthcare

Fast Company

Social media influencers are increasingly used to spread the word for health campaigns, pharmaceuticals, even medical devices. This can be an amazing way of achieving behaviour change with hard to reach audiences. However, there are obvious risks with this. Rina Raphael explores the issue and looks at recent case studies to see what we can learn.

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