Focus Five is all about sharing. We love sharing.

Welcome to the 54th edition of FocusFive, where we dive into the latest breakthroughs and strategies in digital marketing.

This edition brings you resources from industry leaders, helping you stay informed with the most up-to-date insights and techniques in the field.

Grab a cuppa, take five, and enjoy…

Google E-E-A-T: How to Create People-First Content

Backlinko

E-E-A-T (Experience, Expertise, Authoritativeness, Trustworthiness) is a hot topic in the SEO world right now.  This article is packed with actionable insights to help you nail E-E-A-T for your website.

100 things Google announced at I/O 2024

Google

A lot happened at I/O 2024! In this article, Google kindly rounded up 100 things they announced over the two days.

Has ChatGPT launched its Search product in stealth?

Search Engine Land

This article asks if OpenAI quietly launched an early version of ChatGPT Search as part of the GPT-4o rollout. ChatGPT can now search the web for current information, recent events, or detailed answers that aren't in its training data.

Book recommendation: The Anthology of Balaji

Eric Jorgenson
Eric Jorgenson, creator of the Almanack of Naval Ravikant, is back again, but this time, the focus is Balaji Srinivasan (former CTO of Coinbase and General Partner at Andreessen Horowitz). This book brings together the most useful and timeless ideas from tweets, podcasts, and essays across his entire career. It's well worth a read!

Perplexity CEO Aravind Srinivas Talks Future of Information Seeking

HubSpot

Gain valuable insights from Aravind Srinivas, a leader in search technology, as he discusses the future of search engines and AI's role in evolving search strategies. This interview offers a deep dive into how technology is transforming the way we optimise for search and interact with digital content.