Focus Five is all about sharing. We love sharing. Here’s some cool stuff we’ve read this week about digital marketing and purpose-driven business. Grab a cuppa, take five, and enjoy.

How Google’s Bert Update Will Affect Content Marketing

Neil Patel

As always, Neil Patel nails it and explains things in a clear, easy to understand way. Google’s recent ‘Bert’ update, or ‘Bidirectional Encoder Representations from Transformers’ update is supposed to be a big one, and they say it’s going to affect at least 1 in 10 searches. Are you ready for it? Read more >

GDPR for sales: How to find new customers without breaking the law!

Steven MacDonald, SuperOffice

There’s no escaping GDPR for sales teams. The way you prospect has changed, and sales techniques must fall in line with the General Data Protection Regulation – or you risk being fined. This in-depth post provides a lot of answers on finding new prospects without breaking the law. Read more >

A lesson in social storytelling from The New York Times

Lizz Kannenberg, SproutSocial

A dive deep into what SproutSocial love about The New York Times approach to storytelling. Read more >

Cadbury Dairy Milk | Donate Your Words 60" video

Cadbury & AgeUK

I hadn’t seen this until this week. The first 5 seconds of this ad hit me like a ton of bricks. Very powerful, and brilliant in its simplicity and delivery. Loneliness is a terrible thing, and sometimes all it takes is a brief chat to make someone’s day a little less isolated.

It isn’t going to be okay.

Jessie Tracy, Velocity Partners

Velocity’s content is awesome, and we love them! In this post, Tracy shares some secrets for managing client expectations. Anyone who has worked in agencies will relate. Read more >

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