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Here are some of the news stories and articles we’ve been enjoying recently!

The Unintentional Yet Powerful Marketing Effect of the Squid Game

Better Marketing
From breakout stars to memorable scenes, the Netflix hit offers brands a multitude of opportunities to engage. With such a massive global impact in just a few weeks, this article asks “what marketing lessons can we learn from it?”

Facebook’s rebrand unveiled: tech giant to become Meta

The Drum
At Facebook’s recent annual AR- and VR-focused event, Mark Zuckerberg announced their much-anticipated rebrand. The company plans to invest much more deeply in the metaverse, and in line with these efforts will be rebranding under the new name Meta.

Advertising trade bodies unveil climate crisis training for marketers

Marketing Week
This first-of-its-kind course will provide training in sustainability for advertising and marketing professionals, as the industry works to achieve net-zero emissions in advertising operations by 2030.

The Definitive Guide to Video Marketing

Backlinko

Backlinko’s Brian Dean has recently updated their huge guide to video marketing. In this new guide, you'll learn: How to create awesome videos, how to rank your videos in YouTube, and how to convert video viewers into customers. Check it out!

How Google’s continuous scroll can affect impressions and CTR

Search Engine Land
Last month, Google rolled out continuous scroll to its mobile search results pages. For users, the change represents a minor tweak to Google’s interface, but the obfuscation of pages in the search results had SEOs questioning how that tweak would impact reporting and potentially affect user behaviour.

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