Focus Five is all about sharing. We love sharing.

As we’re near the end of 2020, and starting to think about next year, we’ve gathered a collection of predicted marketing trends for the next 12 months to help get your marketing on track for 2021.

We hope you find them useful.

Merry Christmas, and here’s to a brighter 2021!

2021 Global Marketing Trends: Find Your Focus

DELOITTE

Nothing makes you re-evaluate your focus more than a global pandemic. In this report, Deloitte looks at how people and brands have coped with this historic period of uncertainty. It identifies seven key trends: purpose, agility, human experience, trust, participation, fusion and talent.

2021 Digital Marketing Trends: 25 Practical Recommendations to Implement

SMART INSIGHTS

Dave Chaffey at Smart Insights delivers a set of 25 recommendations to help you ensure your marketing efforts are on track and making best use of emerging trends. With links to useful tools and analysis, it is well worth carving out some time to work through Dave’s list.

2021 Social Trends Will Light the Way

HOOTSUITE

The Hootsuite team share their illuminating report on the top social trends that ‘will boost traffic, get leads, and attract new customers’ in 2021. Top tip: Don’t ignore the baby boomers!

2021 Planning Guide: Content Leaders Weigh in on What Matters Most

CONTENT MARKETING INSTITUTE

After a year like 2020 it’s understandable to feel daunted about setting out content plans for 2021. Fear not - in this article, the Content Marketing Institute interviews seven industry experts for their advice on how to approach content planning in 2021.

3 Key Paid Social Media Trends for 2021 (+ How to Take Advantage)

WORDSTREAM

Wordstream highlights the importance of diversifying your paid social strategy and gives us the inside scoop on possible trends for 2021. Spoiler Alert: Pinterest Ads will be a thing!

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