Focus Five is all about sharing. This week we’re sharing 5 articles from some leading digital marketing publishers on the impact of COVID-19 on digital, now and in the future…

How COVID-19 may change the SERP forever

Search Engine Land

What started out as a simple alert panel has evolved into the most prolific set of direct information the Google SERP has ever seen. Google’s on-the-SERP coverage of COVID-19 isn’t only an easy-to-access beast of a data source, it’s also a peek at what could be coming to the SERP… permanently.

Helping you avoid COVID-19 online security risks

Google Blog

Google discuss how they’re working to identify new coronavirus security vulnerabilities and provides with tips to avoid scams during the COVID-19 pandemic.

Digital Marketing Trends 2020-2030… reviewed in light of Covid-19: Webinar

Econsultancy

The coronavirus pandemic has disrupted many businesses, and put marketing plans on hold, but has it changed the direction of travel in marketing and digital? Join Ashley Friedlein, founder of Econsultancy as he revisits his 2020-2030 digital trends predictions in light of the Covid-19 outbreak.

Flattening the misinformation curve: tips for brands to help optimise search

The Drum

The COVID-19 pandemic has had a profound impact on our way of life, and for businesses, the outbreak has introduced a plethora of new challenges to overcome. Now more than ever, consumers are relying on digital platforms to search for the information they need, and with that comes the need for brands and organisations to deliver that information.

Which skills are going to be most in demand as the ad industry recovers?

Campaign Magazine

Given that most agencies have been forced to reduce costs in all parts of their business, the big question is what skills will be the most valuable – and therefore in demand – when the ad industry recovers from this terrible shock? Campaign asks some industry leaders their thoughts…

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