Greetings! Focus Five is all about sharing. We love sharing. Here’s some cool stuff we’ve read this week about digital marketing and purpose-driven business. Grab a cuppa, take five, and enjoy.

The Magic Of Messaging: How It Can Amplify Your Brand

Forward Partners

Brand and Content Manager, Shope Delano, takes a comprehensive look at the power of brand messaging, explaining how it fits into your startup's wider brand efforts and the steps you can take to find your unique voice.

The Definitive Guide Technical SEO

Brian Dean

Technical SEO is the foundation upon which all other SEO is built. The thing is, there’s a lot that goes into it. You’ve got crawling, indexing, XML sitemaps, duplicate content, structured data, page speed, and more. So, Mr Dean kindly just put together a new guide to technical SEO. His new guide will show you everything you need to know about optimising your site's technical SEO the right way. All in one place.

10 Email Marketing Best Practices To Maximize Your ROI In 2020

Sumo

If you’ve been growing your email list for your online business, you know how effective email marketing can be. The question is: how can you continue to be effective with your email marketing? To help answer that question, Sumo has compiled a list of email marketing best practices they encourage you to incorporate into your email marketing efforts in 2020 and beyond.

40 Twitter Statistics Marketers Need to Know in 2020

WordStream

Did you know that there are 1.3+ BILLION accounts created on Twitter?! How about 500 million tweets sent per day??! Blimey. Twitter has changed LOADS since its emergence into the social media world in 2006. Here are 40 other Twitter statistics that might look good in your next PowerPoint presentation! ;)

Webinar: What Marketers Can Expect in the Next Era of Digital Advertising

Marketing Week

Have a watch of this on-demand webinar from MW to find out how data protection worries, brand safety scandals and marketing effectiveness debates are ushering in a new approach to digital ads. It includes GDPR regulations, high-profile scandals, the quality of content ads appear against, and the long and the short of online advertising.

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