Focus Five is all about sharing. We love sharing. This week, we’re all about Social Media Marketing!

Grab a cuppa, take five, and enjoy.

Social Media Advertising 101: How to Get the Most Out of Your Ad Budget

Hootsuite

In this guide, Hootsuite explains how to use the various types of social media ads to achieve real business results while maximizing your spend. They cover the types of social media ads, Facebook, Instagram, Twitter, Snapchat, LinkedIn, Pinterest and YouTube ads; as well as social media advertising costs and tips. It’s a very comprehensive guide and well worth a read.

How to get started with LinkedIn ads

Sprout Social

With 630 million users and 63 million of them in decision-making positions, LinkedIn is a very important platform in the B2B space. In this post, Sprout Social talk you through all the things you need to know to get started with your first campaign.

Social media marketing trends 2020

Smart Insights

Smart Insights go through some key social media marketing trends for 2020 that marketers need to be aware of in order to ensure their marketing strategy is up-to-date and as effective as possible. It covers:

• The digital detox

• Building social media communities

• Social media influencers and word-of-mouth marketing

• The rise of alternative platforms

• Social media as customer service

• Telling Stories on social

We love a good trends post!

How to Skyrocket Your Content Marketing with Cost-Effective Social Ads

Neil Patel

Neil Patel discusses three ways you can use cheap paid social ads to promote your blog posts and content and get more visitors and traffic to your website in the most cost-effective way.

Always Up-to-Date Guide to Social Media Video Specs

Sprout Social

Another one from Sprout Social but this is a handy one to bookmark! Sprout Social keep an updated guide on all the social media video specs that you need to know and covers all the major social platforms.

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