Focus Five #17: The One with Content Marketing
Focus Five is all about sharing. We love sharing. This week, we’re all about content marketing!
Grab a cuppa, take five, and enjoy.
Neil Patel walks you through the very latest trends in content marketing and where you need to be focusing your efforts.
What Is Content Marketing?
Content Marketing Institute
The Content Marketing Institute is a great resource. If you’re just starting out, here is a clear guide to what content marketing involves.
The Content Marketer’s Playbook: Lead Generation
Contently
Are you finding lead generation a challenge? Download this playbook from Contently. It walks you through how to set up a content marketing lead generation programme, what to measure and has a handy checklist at the end.
The other C word: what makes great content marketing great
Velocity Partners
With such a mass of content out there, it can be daunting getting started. Let Velocity Partners get you pumped up in their inimitable style about how to make great content.
Learn What Content Marketing is and How to Do It [Course]
Hubspot
We love Hubspot’s free courses. If you want to dive in a little deeper to content marketing set aside a couple of afternoons to work through this six-hour free certification course.
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