BrightMinded Case Study

Growing BrightMinded’s B2B lead generation through Account Based Marketing (ABM), SEO traffic increases, content marketing, and sophisticated email outreach.

 
 

Background:

  • BrightMinded is a UK-based bespoke software development company focused on building innovative solutions tailored to their client's exact business needs.

  • Focus Mode client for over three years (since 2019).

  • BrightMinded’s key services include Membership Website Development, WordPress Web Development, e-learning, e-commerce and Digital Transformation.

  • BrightMinded needed a way to increase website traffic through SEO, create useful and engaging content regularly for their target audience, grow their email subscriber list, target highly qualified prospects through email outreach, and ultimately generate more meeting bookings, leads and revenue year-on-year.

Key objectives:

  • Improve search rankings across non-brand keywords.

  • Increase website traffic.

  • Generate higher numbers of qualified inbound leads.

  • Drive sales and revenue growth.

  • Build on BrightMinded’s solid foundation of credibility.

Actions:

  • BrightMinded worked with us on a full-service digital marketing programme, including ABM, SEO, Content, Email Marketing, and B2B Lead Generation.

  • First, we undertook a detailed, data-driven evaluation of BrightMinded’s current digital marketing.

  • SEO audits and optimisation were implemented into the entire BrightMinded website and link profile.

  • Together with the client, we developed ideal target customer personas for outbound activity.

  • Using an ABM framework, we created targeted, personalised content and campaigns laser-focused on the types of organisations and businesses BrightMinded told us they wanted to work with.

  • Competitor Analysis - an in-depth competitor review with SWOT analysis and benchmarking, used to inform gaps and opportunities for BrightMinded to increase market share and awareness.

  • Developed clear messaging to support the customer decision-making process – rolled out across all digital channels: Web, SEO, Content, Social Media and Email.

  • Co-created the website copy for the new website launched in Jan 2022.

  • Created over 20 long-form content assets on WordPress, Elearning, Membership Websites, Ecommerce, and client Case Studies.

  • Ongoing monthly implementation for the SEO, Content, Email, and B2B lead generation activity.

  • Detailed monthly reporting to uncover trends and opportunities and provide BrightMinded with a transparent view of our performance.

Results & Impact:

  • Total website traffic has increased by 85% since 2019.

  • SEO traffic is up 208%.

  • SEMrush SEO site health score of 91%.

  • Key first page SEO rankings include: 'bespoke software development’, ‘membership website development’, ‘bespoke software development company’, ‘how to choose a web development company’, and ‘Joomla vs WordPress vs Drupal’.

  • Average cold email open rate of 72%.

  • Over 50+ highly qualified leads from the email outreach activity.

  • Revenue growth since 2019 has averaged 20% YoY.

“Focus Mode are a friendly, highly competent, and agile digital marketing consultancy. We have worked with them for over three years and could not be happier. They give long-term strategic advice when we ask for it, but they are hands-on, helping us execute our digital marketing and lead generation activity. Results from their involvement are helping to keep our pipeline very healthy. They push us continuously but in a positive and constructive manner. Highly recommend them.”
— John Mooren (Director & Founder), BrightMinded
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